“Back in the day” when the internet was first making its appearance, I remember the countless discussions about how it would change business and commerce. The way we shopped and researched items would be altered for the better, forever. And while, for many it was hard to grasp how the internet was going to eliminate brick-and-mortar establishments or how we gathered our news, there is a whole new ball game in town and I wonder – are people embracing the emergence and intensity at which mobile is taking over?
Ad Age recently reported that US mobile ad spending today rests at an impressive $743 million. Next year, $1.1 billion and is anticipated to more than double by 2014. ( http://adage.com/digital/article?article_id=146553 )
These are very exciting times for marketers, advertisers and consumers. Learning, communicating and shopping from the palm of your hand is a marvelous tool that has changed everything in our world. I wonder, as we take into account projections like Ad Age’s, how quickly will the collective “we” make the shift and change for good.
